Official betting partnerships have become the rage among sports organizations and leagues. It allows the big players in the industry to come together and promote their brand. In the case of the NFL, the league announced a partnership with three sportsbooks. In return, these companies will get access to official league data, which can be used to help promote their brand. In addition, their marketing will be tied to the league’s on-air and online statistics. This relationship is expected to last for four years, although it is possible for the NFL to opt out of the partnership after the first two.
The NFL also partnered with an analytics firm to license official data and video. They then tested their model in several markets around the world, including the United Kingdom, Germany, Latin America, and Australia. The NFL said that it was a win-win situation for both parties. In addition, the NFL is committed to protecting consumers and creating a transparent market.
As part of the agreement, bet365 will become the official betting operator for PGA TOUR events. The agreement also grants bet365 rights to use the PGA TOUR’s marks and advertise on the PGA TOUR’s partner platforms and media.