Official betting is a way for fans to place bets on sports events. The odds for a game are not always easy to determine, but official betting makes it easier for fans to make an informed decision. Several NFL teams have partnered with betting operators to incorporate gambling into the stadium experience and broadcasts. The NFL expects to generate $270 million in revenue through official sports betting this year. In the future, other sportsbooks will have the option of signing these types of data deals with NFL teams to add more betting options to the stadium experience.
The new deal will allow MGM books to use NBA logos on their oddsboards, and will not affect the sports league’s gaming regulations. Other sports leagues may follow suit. Crownbet, the official wagering partner of the Australian Football League, is working with other sports leagues in the U.S., as does William Hill.
In the past three years, partnerships between betting operators and sports leagues have exploded across the US. While PGA Tour events only make up a small portion of betting handle in each state, these events will increase dramatically within the next five to ten years. As a result, the PGA Tour will need to be proactive in its approach to creating sports betting content.
DraftKings’ daily fantasy sports product is available in seven countries worldwide and features fifteen sports categories. The company is also the official sports betting partner of the NFL and MLB. In addition, it owns the Vegas Sports Information Network, or VSiN, a multi-platform broadcast.