This season, the NFL will have official betting partners. Caesars Entertainment, DraftKings, and FanDuel have all signed multiyear deals with the NFL. These deals grant the three companies exclusive access to NFL content, paving the way for betting content to be integrated into NFL Network broadcasts this fall. Until that time, these companies are not allowed to market their relationship outside of their home territory. So, how do you get involved?
As U.S. sports betting becomes legal, more sportsbooks are lining up to become official betting partners. For the Indy 500, this means an increased revenue stream for sportsbooks and fans alike. In addition to the increased exposure and revenue, the partnership has also spawned bespoke head-to-head markets. You can find these new betting options at leading sportsbooks in the US. And since the partnership is so lucrative for the teams, the potential for more new customers is high.
The PGA TOUR and PointsBet are also planning branded fan experiences during the Memorial Tournament. Those branded experiences will be more fun for golf fans. Since the company entered the golf market through the Memorial Tournament, it has leveraged its influence to become the official betting partner for the entire PGA Tour. These partnerships will grant the company access to PGA marks, intellectual property, and video highlights, among other things. Moreover, the partnership will allow the brand to leverage its global brand power.
With these agreements, the NFL is also protecting its players from corruption. The NHL has also investigated allegations against Evander Kane’s wife. Both players have denied these accusations, but the NHL has a zero tolerance policy for betting corruption. By requiring players to complete training on gambling-related activities, the NFL has a way to prevent the scandals that plague many sports betting sites. Besides that, it also implements world-class monitoring and training for its players.