BetCity and the NHL Establish Official Betting Partnerships

official betting

As the last American professional sports league, the NFL is taking steps to bring betting into the stadiums. In April, it announced a partnership with three sportsbooks to create official betting partners. Among the benefits for these companies is official league data. By signing the agreement, they can tie their brands to statistics and promote their association with the league. If the partnership holds up, the NFL will make nearly $1 billion from the deal. However, the league is free to opt out after three years.

With sports betting in the United States becoming legal, betPARX saw an opportunity to build an official betting product. The company began with the Memorial Tournament, which has a huge fan base. Since then, it has parlayed its success and influence into an official betting partnership for the entire PGA Tour. It will have access to all of the PGA Tour’s intellectual property, video highlights, and marks. The partnership will further enliven the experience for golf fans.

In addition to establishing an official betting partnership, the NHL has expanded its footprint into other sports. BetCity is the first gambling company to partner with the International Hockey Federation (FIH). As an official betting partner of the FIH, it will be present at all FIH-related events, including the FIH Hockey Pro League in the Netherlands and the prestigious FIH Women’s World Cup. BetCity is also collaborating with Sportradar, the FIH’s official betting data provider. The deal includes sponsorships, events, and promotions.