The NFL is the last American sports league to announce official betting deals. The league announced that three sportsbooks would be its official betting partners. NFL betting partners would get exclusive league data and statistics for games, as well as a chance to promote their relationship with the league and tie their brands to sports betting statistics. If the five-year deal holds up, the NFL will receive nearly $1 billion in revenue. However, the league can opt out of the deal after three years.
DraftKings and the PGA TOUR announced a multi-year partnership. The company will use official NBA trademarks on its mobile sports betting app, as well as at its physical sportsbook locations. Additionally, DraftKings will have access to official NBA betting data, provided by Genius Sports and Sportradar. The deal is expected to be mutually beneficial for both parties. The NBA has been working with commercial data feeds for decades.
Fox and ESPN, two NFL owners, would not have used the team names in gambling content. But in recent years, the league has taken aggressive measures to expand the betting offerings of its media partners. Fox has launched a sportsbook called Fox Bet. It marks the most aggressive push from media companies in this area. The NFL has also done extensive research into what fans want from gambling content. The league has avoided placing betting kiosks in its stadiums, but it has partnered with companies like Ceasars and Fox.